WWW.VANSHEACREATIVE.COM

Innovative human-centered designer with an instinct for connecting customer experience with enterprise needs, focusing on AI ethics to create positive human change.

EXPERIENCE

VAN SHEA CREATIVE | PRINCIPAL DESIGNER

May 2024 – present

- Strategy and hands-on design and illustration for end-to-end branding and digital experiences.

M&T BANK | SERVICE DESIGN LEAD

Wilmington, DE, 2021 – 2024

- Led the redesign for Commercial Bank across digital and in-person touchpoints, resulting in a 20% increase in customer satisfaction and a 12% boost in employee satisfaction.

- Conducted customer research that uncovered approximately 40 potential digital and process
improvements, yielding in annual savings of approximately $10 million.

- Expanded service design practices to six business lines within two years.

- Managed two program teams through organizational objectives and key results.

VANGUARD | UX STRATEGIST

Malvern, PA, 2018 – 2021

- Facilitated concurrent strategy workshops engaging over 40 employees, enhancing employee and client digital experiences.

- Generated $5 million in value through content and design strategy improvements for enterprise clients and mobile users.

- Established interdisciplinary, division-wide design critique practices for UX designers, senior
stakeholders, and product owners to celebrate design and foster collaboration on new ideas.

- Led a 'vision strategy workflow' that balanced long-term strategy with iterative research and
daily enhancements through a dual-track process.

CONSENSYS | LEAD PRODUCT DESIGNER

New York, NY, 2018 – 2019

- Led product design, strategy, and branding for Ethereum blockchain startups.

CAPITAL ONE | PRINCIPAL UX DESIGNER

Wilmington, DE, 2014 – 2017

- Led interaction design, user research, and workshop facilitation for gesture interface patent (US20220261083A1), as well as features that drove over $10 million in new deposits within 30 days.

- Developed and maintained a scalable, efficient design education program adopted across various
 business lines and functions.

- Translated data into humanized insights to better align analytics with personas and assumptions, enabling more accurate strategies and design deliverables.

NEW YORK UNIVERSITY | ADJUNCT INSTRUCTOR AND UX CURRICULUM ADVISOR

New York, NY, 2009 – 2016

- Co-created and taught User Experience program for 60+ continuing education students annually.

- Curriculum development for a new User Experience Diploma program.

EDUCATION

BACHELOR OF FINE ARTS, COMMUNICATION DESIGN - PRATT INSTITUTE, 2001-2003

BACHELOR OF LIBERAL ARTS - HOFSTRA UNIVERSITY, 1996 -1998

COMMUNITY

BOARD OF DIRECTORS; GOVERNANCE CHAIR – NAMI DELAWARE

Wilmington, DE, 2014 – present

PODCAST CO-HOST; DESIGN AND RELIGION PODCAST

2024 – present

SKILLS

• Design Leadership: Design Strategy, Human-Centered Leadership, Design Thinking

• Execution & Craft: Product Design, Graphic Design, Illustration

• Communication & Marketing: Content Strategy, Storytelling, Teaching, Workshop Facilitation

CERTIFICATIONS

• 2025; (in-progress) Artificial Intelligence Certification - Goldey Beacom College

• 2021; Certified Facilitator - LUMA Institute

• 2014; Certified Experience Analyst, Certified Usability Analyst - Human Factors International