VAN SHEA SEDITA
HUMAN-CENTERED DESIGNER
Innovative human-centered designer with an instinct for connecting customer experience with enterprise needs, focusing on AI ethics to create positive human change.
EXPERIENCE
Van Shea Creative | Principal Designer, May 2024 – present
- Strategy and hands-on design and illustration for end-to-end branding and digital experiences.
M&T Bank | Service Design Lead, Wilmington, DE, 2021 – 2024
- Led the redesign for Commercial Bank across digital and in-person touchpoints, resulting in a 20% increase in customer satisfaction and a 12% boost in employee satisfaction.
- Conducted customer research that uncovered approximately 40 potential digital and process improvements, yielding in annual savings of approximately $10 million.
- Expanded service design practices to six business lines within two years.
- Managed two program teams through organizational objectives and key results.
Vanguard | User Experience Strategist, Malvern, PA, 2018 – 2021
- Facilitated concurrent strategy workshops engaging over 40 employees, enhancing employee and client digital experiences.
- Generated $5 million in value through content and design strategy improvements for enterprise clients and mobile users.
- Established interdisciplinary, division-wide design critique practices for UX designers, senior stakeholders, and product owners to celebrate design and foster collaboration on new ideas.
- Led a 'vision strategy workflow' that balanced long-term strategy with iterative research and daily enhancements through a dual-track process.
Consensys | Lead Product Designer, New York, NY, 2018 – 2019
- Led product design, strategy, and branding for Ethereum blockchain startups.
Capital One | Principal User Experience Designer, Wilmington, DE, 2014 – 2017
- Led interaction design, user research, and workshop facilitation for gesture interface patent (US20220261083A1), as well as features that drove over $10 million in new deposits within 30 days.
- Developed and maintained a scalable, efficient design education program adopted across various business lines and functions.
- Translated data into humanized insights to better align analytics with personas and assumptions, enabling more accurate strategies and design deliverables.
New York University | Adjunct Instructor and Curriculum Advisor, New York, NY, 2009 – 2016
- Co-created and taught User Experience program for 60+ continuing education students annually.
- Curriculum development for a new User Experience Diploma program.